We recently took a complete fresh look at the project cases HOLYPro has accumulated over the years. After removing duplicates and parts no longer suitable for display, past sites were reorganized and placed into the new official website.
They are distributed across different industries and cities, spanning about six years. Looking at them together is more interesting than looking at any single project on its own—some changes can only be seen when the sample is spread wide enough.
Manufacturing: a category accounting for nearly 40%
Among past sites, those engaged in machinery manufacturing account for about 36%; followed by life services and education and culture with 30+ each, e-commerce and consumer with 80+, and construction engineering with 100+. This structure largely matches the client composition we have encountered over the years: industrial enterprises are becoming one of the main forces in digital demand.
It is worth noting that these companies usually do not want a "good-looking official website." They care more about whether product specifications can be clearly explained, whether inquiries can reach them smoothly, and whether overseas customers can understand them without obstacles. The more specific the needs, the more the site has to bear.
Going global is an increasingly clear main theme
Among past sites, about one-third clearly have foreign trade needs; among those in machinery manufacturing, more than 60% also target overseas markets. There are more than 60 truly multilingual sites—they do not simply translate the Chinese, but reorganize everything according to the target market, from section structure and content pacing to search engine habits.
For many small and medium-sized enterprises, this step often starts from zero: in the past, they got orders through trade shows and intermediaries; now they want an entry point of their own, so overseas customers can find them directly, learn about them directly, and contact them directly. Here, a website is no longer an electronic business card, but a place to be seen.
Demand is spreading geographically, and the pace is changing too
Among the 95 sites with verifiable records in the recent period, 42 cities are covered. Shanghai ranks first (27), followed closely by Beijing and Shenzhen, while cities such as Xi'an, Hangzhou, Chongqing, and Xiamen are also present. Digitalization is no longer exclusive to first-tier cities; more and more inland enterprises are also treating an official website as a serious matter.
Judging from when the cases were published on the official website, the number rose significantly after 2023 and remained at a relatively high level in 2024 and 2025. This also matches our sense: companies' attitudes toward this matter are shifting from "whether to do it" to "how to do it well."
From "whether there is a website" to "what the website should do"
Looking at past sites as a whole, one intuitive impression is that the questions people ask have changed. In the past, we were often asked, "How much does it cost to build a website?"; now the questions are more specific: "Where are my customers, what language do they use, through which channels do they find me, and how should the website fit in?"
The role of the site has therefore differentiated: some handle brand presentation, some focus on customer acquisition and conversion, and some directly target overseas markets. Behind them is actually the same thing—companies are beginning to treat their website as an asset that requires long-term management, rather than a one-time expense.
Final thoughts
This reorganization has no grand conclusion. Put together, the past sites are more like a slice: it records the restraint and drive of manufacturing, records a group of small and medium-sized enterprises seriously facing overseas markets for the first time, and also records an ongoing change—the website is turning from a question of "whether there is one" into something that needs long-term care.
HOLYPro has been doing this for ten years. We are increasingly convinced that what is valuable is never a one-time delivery, but whether it can continue to grow after delivery.