Industry Insights
Industry Insights
2026-10-12
The "Tool Worship" of Agents: Why More Capabilities Actually Lead to Lower Efficiency
For over a year now, agent products have been competing over who can integrate more tools. But the more tools there are, the less room the model has to understand the task, and the more prone it is to make mistakes when choosing. This piece is our observation of this tool worship and also a principle we follow when building our own product: the underlying capabilities can be comprehensive, but what is delivered into people's hands should be restrained.
Industry Insights
2026-10-11
Revisiting past sites: we went back and re-read the cases we've accumulated.
We went back through all the project cases HOLYPro has accumulated: past corporate websites, spanning more than 40 cities. This piece is about some of the changes we read in them.
Industry Insights
2026-10-11
Revisiting a Decade: We Organized 347 Articles and Re-Read Ourselves
We took some time to reread the 347 articles successively published on the official website since 2016: what to keep, what to let go, and the answers this organizing brought us about content and time.
Industry Insights
2026-06-16
As platform ecosystems become closed, what hidden costs do small and medium-sized enterprises bear?
From running a single official website to maintaining accounts on multiple platforms, the way small and medium-sized enterprises operate online is changing. This article analyzes the three costs brought by the closing-off of platform ecosystems, namely redundant investment, rising traffic costs, and scattered attention, and offers pragmatic suggestions for response.
Industry Insights
2026-06-07
Corporate Websites in the AI Era: From Showcase Pages to a Trust Conversion Point
The migration of information acquisition toward AI and the dispersion of commercial activities across multiple platforms are together pushing official websites back to the central position in the enterprise digital system. This article analyzes the recognition mechanisms of official websites in AI search, their value as the receiving end for cross-channel traffic, and the order in which enterprises can begin.
Industry Insights
2026-10-10
From Traffic Dividends to Precise Cost Accounting: Changes in Corporate Internet Investment
The cost-effectiveness of enterprise internet investment has not simply declined; rather, the way it is calculated has changed. This article reconstructs the true structure of this investment today from four dimensions: traffic unit price, user relationships, conversion paths, and core capabilities.
Industry Insights
2026-10-10
When AI Enters Enterprise Services: The Reality and Boundaries We See
From the two dimensions of current technological reality and future evolution, outline the actual value and limitations of AI in enterprise services, and offer pragmatic recommendations for enterprises to adopt it in stages.
Industry Insights
2026-10-11
Does it still make sense to build a website now?
If you mean earning traffic revenue by building a website and placing ads, that path is indeed very difficult to make work. But the role a website plays has shifted: its core function is not to bring in the most visits, but to provide complete, credible answers that remain accessible over the long term when customers need to confirm information.
Industry Insights
2026-10-11
The other side of AI customer acquisition: when information supply begins to distort
AI has lowered the cost of content production, and there is no dispute about that in itself. But when all participants can produce content at low cost, "frequency of appearance" will replace "content quality" in influencing visibility, and the cost for users to discern quality will rise accordingly. Companies need to reassess the long-term returns on this kind of investment.
Industry Insights
2026-10-11
The real situation of official websites for small and medium-sized enterprises: why they are built but cannot be used
A considerable number of small and medium-sized enterprises have official websites, yet no one has maintained them for a long time. The problem is not technology, but perception and processes.
Industry Insights
2026-10-11
Short Video Platforms in 2026: From Traffic Distribution to Value Distribution
The short-video industry has moved past the stage of traffic dividends. Judging from the public moves of various platforms, the competitive focus in 2026 is shifting from allocating traffic to confirming content value. This article examines three major common adjustments and the differing paths of various platforms.
Industry Insights
2026-10-11
Official Website and Short Video: The Division of Roles Between Two Digital Fronts
Understanding the official website and short videos as substitutes often leads to resource misallocation. The two serve different functions: the official website is a fixed external interface, while short videos are the front end for content reach. This article explains the differences across four dimensions: content format, traffic sources, trust building, and conversion methods.