Website Development Case Study for a Fan Manufacturer: A Blue and White Expression of Professionalism Achieving Quality

Zhejiang Jianben Fan Technology is located in Taizhou and has been deeply engaged in ventilation equipment for more than 20 years. Its predecessor can be traced back to Luqiao Hongjun Electromechanical, founded in 2002. Its products cover centrifugal fans, axial fans, boiler fans, material conveying fans, and more, and are used in factory workshops, shopping malls, underground exhaust systems, chemical and metallurgical industries, food, pharmaceutical and environmental protection, and various high-temperature steam exhaust applications. Its Chinese-English bilingual official website was designed and built by us, to tell customers around the world that "Professionalism Achieves Quality."

On the first screen, the product matrix is placed right up front—against a blue industrial backdrop, multiple fans are lined up in a neat row, while “Professionalism Achieves Quality, Green Changes the Future” sits on the left side of the frame. For a mechanical manufacturing company’s official website, the products are the best main visual; a real-shot lineup is more persuasive than any mood image.

The "About Us" section is paired with three stat cards: 5,000+ units annual production capacity and 23 years of manufacturing experience, together with real photos of the factory to lay out our production foundations; the News section uses three-column cards to continuously update workshop and technology developments, so long-time customers can see the factory in operation; the footer is complete with navigation, phone number, and QR code, with one-click switching to the English version.

The websites of industrial product companies are most easily turned into "warehouses stacked with specifications." Our approach is to break it down into layers: the first screen conveys presence, the middle section provides evidence, and the details are left to the inner pages.

Blue is this company's industry color and also the backbone of the entire visual system—keeping it clean and stable is exactly what manufacturing should look like.