Traditional Chinese Medicine Clinic Official Website Development Case Study: Bringing the Classroom into the Pharmacy

Shanghai Kangyao Traditional Chinese Medicine Clinic was founded in 2009. Over more than a decade, it has grown into a service offering that brings together offline TCM outpatient consultation and treatment, online TCM courses, and hands-on training workshops in appropriate TCM techniques, serving people of all ages. We designed and developed its official website, which is bilingual in Chinese and English. The task was to fit its dual identity of "consultation + teaching" into a single site.

The opening screen is anchored by a real photo of a pharmacy—traditional Chinese medicine cabinets in blue and white fill the entire wall, with the plaque centered, quiet and refined; the original cover image is exactly this interior. A TCM storefront does not need to be piled high with antique styling; a real, tidy pharmacy is the best vote of confidence.

The “Kangyao TCM Hands-on Training Class” presents pediatric tuina course areas with three feature cards, while the “Kangyao China Online Academy” lays out online courses with traditional Chinese-style illustration cards; teaching and clinical practice each take up half of the page; “Leave Them a Message” pairs real doctor photos with a form, and the footer is signed off with a 400 hotline and a Shanghai address.

The hardest part of a traditional Chinese medicine clinic’s official website is avoiding the mystical. We lay out courses, special topics, and outpatient services clearly, so professionalism grows out of order.

With the lights on and the prescriptions ready, people feel at ease.