Six banners—three for PC and three for mobile—featuring the same electric heated towel rack: the visual design for Changsha Peirong's export website, designed by the HOLYPro team.
XiChangsha Peirong Technology commissioned a set of homepage banners for its foreign trade website: the product is an electric heated towel rack, requiring three each for PC and mobile, with horizontal and vertical formats telling the same story. This set of visuals was designed by HOLYPro, with the task of giving a bathroom product an industrial feel.
The overall design uses a blue-purple tone as the background, with real footage of factory production lines and robotic arms as the setting, and the electric heated towel rack product centered as the main subject; the English title Technologically Advanced, Setting the Benchmark for Electric Heated Towel Racks directly writes the industry positioning into the visual. The original cover image is this concept.
On PC, three banners spread full width; on mobile, the same three are recomposed with the copy moved up, so product details sit closer within the vertical frames — one set of selling points, two formats that each stand on their own. The English copy calls out two processes — "laser-controlled automatic welding" and "cathodic electrodeposition coating" — so the industrial selling points are shown in the visuals rather than merely shouted.
Banners are the visual layer closest to conversion. In HOLYPro's design process, a banner is never just decorative imagery—it is the above-the-fold ad slot: the ordering of selling points, the adaptation of aspect ratios, and the placement of copy all need to be thought through at once.
Landscape or portrait—each format serves its own business purpose.