Convenience Store Brand Official Website Development Case Study: The 15-Minute Life Circle

Hebei Communications Investment Commercial Technology Co., Ltd. takes digital retail as its core. Its self-developed "Jiaoshang System" covers 153 directly operated and franchised stores, and it has built a supply chain together with SF Express and more than 200 suppliers. In 2025, it launched the "convenience store + charging pile" integrated business format, with its first franchised store, "Youbao Convenience Store," now open, and it is accelerating the creation of a Beijing-Tianjin-Hebei "15-minute convenient living circle." The official website was designed and developed by HOLYPro.

The opening screen anchors the theme with a city street scene—the slogan “Make life more convenient, make the future better!” lights up the night at the intersection; below, it transitions through real shots of brand materials—the gold foil characters “Jiaotou Commercial Technology” on a red folder turn the steadiness of a state-owned enterprise into an object. The original cover image is this visual.

“Investment & Franchise” is arranged as three service cards—Investment Services, Franchise Support, and Operational Support each occupy one cell, with direct “Learn More” links; News updates store openings, shelf upgrades, and partnership signings across eight cards; the footer closes with “Make life more convenient, make the future better!” and includes contact details and QR codes.

For retail chains, the official website is the first stop for prospective franchisees. HOLYPro has turned the franchise recruitment path into three clear cards—only policies that are easy to understand can attract the right people. Let the official website, like a store, become a steadily growing piece of the company's digital assets.

Anywhere you can reach in a quarter of an hour counts as your doorstep.