Universities can be cookie-cutter, or they can be harmonious yet distinct. The admissions website of Beijing Financial Technology College establishes its character with an open book and a purple starry sky, and was designed and developed by the HOLYPro team.
Beijing Institute of Financial Technology (formerly Jiahua College of Beijing Technology and Business University) was founded in 2004. It is a private regular undergraduate university approved by the Ministry of Education and is located in Tongzhou, the sub-center of Beijing. The admissions website was designed and developed by HOLYPro, with the goal of making candidates and parents remember what the school looks like on the first screen.
首屏将“一所和而不同的大学”这一宣言与真实课堂影像并置；中段是一幅紫夜星空下的大幅主视觉——校门矗立在一本翻开的书上，星轨与光的粒子从书页间漫出，一屏便道尽这所大学的气质。封面原图正是这一视觉。
Three school cards side by side—School of Creative Arts, School of International Education, and School of Marxism each occupy a full-screen entry; News & Updates is continuously updated with image-text cards; “Explore Campus Life at Beijing College of Finance and Technology” unfolds through a dozen or so real-life photos showing classrooms, dormitories, and sports fields; the footer closes in purple, with admissions office contact details fully available.
The admissions website's audience is sixteen- and seventeen-year-olds—the page must offer imagination before information. HOLYPro uses one large hero visual to turn “harmony in diversity” into an image worth screenshotting and sharing. This is the one screen that educational digital platforms should invest the most effort in.
The color that is remembered is the school that is remembered.
