Official Website Development Case Study for a Calcium Carbonate New Materials Company: The Face of a Mine

Guizhou Zhishen Yunduan High-Calcium Technology Co., Ltd. is a new materials enterprise with a registered capital of RMB 100 million and a key implementation enterprise of Guizhou Province's "precise development of rich mineral resources" strategy. It holds calcium carbonate mining resources on an 8-billion-ton scale, and its two operating entities, "Zhishen Yunduan" and "Haoyuan Mining", need to be managed uniformly within a single system. The official website was designed and developed by HOLYPro, with the task of immediately establishing a "professional force" image.

The first screen layers the declaration "Driving the development of the calcium-based new materials industry through technology and innovation" over the visual of the calcium-based new materials industrial park; the two brand entrances stand side by side — switch between Zhishen Cloud and Haoyuan Mining with one click. The original cover image is exactly this visual.

Haoyuan Mining's office building is shown in a real photograph under a blue sky, and the aerial view of the mining area lays out the scale of the industry; four data cards set out the fundamentals clearly — 8 billion tonnes of resource reserves, an output value target of RMB 10.8 billion, 10 universities and research institutions for industry-academia-research cooperation, and 1,000 direct and indirect jobs.

Resource-based enterprises dread nothing more than “not looking like a legitimate operation.” HOLYPro uses a dual-entity, unified-management architecture and a set of solid data cards to dispel the doubts of government, partners, and downstream parties at once—the official website is the mine’s face, and the first calling card of the enterprise’s digital platform.

The deeper the mine, the more legitimate its front must look.